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Cobay
The Shopify studio

We design, develop and maintain high-converting Shopify stores for D2C brands worldwide — from the first pixel to lifetime care.

Serving brands across the US, Canada, UK & India — from the team behind the Cobay platform.

yourstore.com
New in

Signature Hoodie

Reviews

$68

98

Performance

Core Web Vitals

Shipped & maintained

Care plan · active

Built on

Shopify PlusHydrogen / HeadlessLiquid themesCheckout ExtensionsMetaobjectsStorefront APIKlaviyoMigrationsCore Web VitalsCustom apps
What we do

Design, build, maintain.

Three ways we make your Shopify store better — end to end, or exactly where you need us.

01

Shopify Design

Stores that convert, not just impress.

Conversion-first design that looks like your brand and sells like your best rep — from wireframe to pixel-perfect, mobile-first storefront.

  • Brand-led store & landing page design
  • Conversion-focused product & checkout UX
  • Mobile-first, from 320px up
  • Design systems your team can reuse
02

Shopify Development

Custom themes, apps & headless builds.

From bespoke Liquid themes to Hydrogen headless storefronts — fast, clean, spec-accurate builds, plus the app and API integrations that run your ops.

  • Custom themes & Shopify Plus builds
  • Headless / Hydrogen storefronts
  • Private apps & third-party integrations
  • Migrations from WooCommerce, Magento & more
03

Shopify Maintenance

Always-on care, so you never touch code.

A dedicated team on retainer — updates, fixes, new sections, speed and uptime — so your store keeps selling while you run the brand.

  • Priority fixes & feature requests
  • Speed, Core Web Vitals & SEO health
  • Theme, app & security updates
  • Monthly reporting + a human on WhatsApp

Not sure which you need? See how we work together →

The build

From blank canvas
to a store that sells.

Scroll the build — brief to launch to lifetime care. A fixed plan, a clear timeline, and a team that stays after you go live.

01

Project brief

Goals & audience
Catalog & scope
Timeline & budget
Palette

Brief

We learn your brand, catalog and goals, then scope a fixed plan and timeline.

02
Hero

Wireframe

Structure first — every page mapped for the path to checkout.

03
Summer Collection
Shop now

Design

Your brand, applied — conversion-first, reviewed until every screen earns its place.

04
Cart & checkout
Search
Reviews
Klaviyo

Build

Clean, fast development — theme or headless — with your ops apps wired in.

05
Now live
Add to cart
Live
98

Performance

Core Web Vitals green

Launch

QA'd across devices, migrated safely, shipped — with green Core Web Vitals.

06
Uptime100%
Theme updatev2.3 applied

“Store's healthy — shipped your new section today.”Your team · WhatsApp

Care

Live is the start. We keep it fast, current and converting, month after month.

One studio.
Launch to lifetime.

Design, development and maintenance — under one roof, on your timezone.

Start your build →
Selected work

Stores we've shipped.

A dozen of the Shopify stores we've designed, built and maintain — live, and selling every day, from India to the US. Hover to pause, tap to visit.

Capabilities

Everything your store needs.

The full stack of a store that sells — speed, conversion, integrations and care, handled.

Blazing speed

Core Web Vitals in the green — sub-second loads that Google and shoppers both reward.

98score
LCP0.9s
CLS0.01
INP40ms

Headless when you need it

Hydrogen and the Storefront API, for teams that want total control of the front end.

Storefront APIHydrogen
Header & nav.tsx
Product pagePDP
Cart drawerstate
Search & filters.tsx
Checkoutsecure

Conversion-first

PDP and checkout tuned to strip out every point of friction.

1Add to cart
2Checkout
Paid

Any integration

The apps your stack already runs on, wired in cleanly — no duct tape.

KlaviyoRechargeGorgiasStripeMetaGoogleJudge.meSearch & Discovery

Always-on care

Priority fixes, updates, and a real human on WhatsApp.

WhatsApp · online
Homepage typo on mobile?
Fixed & live

Safe migrations

Move platforms without losing rankings or revenue. Redirects mapped, nothing dropped.

WooCommerceMagentoWix
Shopify
URLs & SEO preserved
Global studio

One studio, every timezone.

We work with D2C brands across the US, Canada, the UK and India — with overlap on your working day, EST through IST.

United States

EST–PST coverage

Canada

North America

United Kingdom

GMT / EU

India

Studio HQ · IST

Australia

APAC

UAE

GCC

EST → IST · always overlap with your working day
Why cobay.dev

More than a pretty store.

Anyone can ship a theme. We build stores that sell — and we're still here when they need to change.

Built for conversion

Every decision serves the sale — speed, UX and checkout, not just the hero shot.

Ops built-in

We come from the Cobay platform, so orders, shipping and post-purchase are wired in from day one.

Never left alone

Care plans mean a real team keeps your store healthy — you never chase a freelancer again.

Own everything

Your theme, your code, your data. Clean handover, no lock-in, no black boxes.

Ways to work

Priced to your build.

No packages off a shelf. We scope your exact project on a short call — fixed plan, fixed timeline, no surprises.

Store Sprint

Launching or relaunching a store, fast.

Scoped on a call

  • Design + build of a conversion-ready store
  • Core pages, PDP & checkout UX
  • Apps & integrations wired in
  • Launch QA across devices
Popular

Full Build

Custom themes or headless, done right.

Scoped on a call

  • Bespoke theme or Hydrogen headless
  • Custom sections, private apps & APIs
  • Migration from any platform
  • Speed & Core Web Vitals tuned

Care Plan

An always-on team for a live store.

Scoped on a call

  • Priority fixes & new features
  • Theme, app & security updates
  • Monthly speed & SEO health
  • A human on WhatsApp

Care plans are a simple monthly retainer. Everything else is fixed-scope.

FAQ

Good questions, straight answers.

Which countries do you work with?

Globally — most of our work is with brands in the US, Canada, the UK and India, plus Australia, the UAE and the EU. We cover EST through IST, so there's always overlap with your day.

Themes or headless?

Both. Custom Liquid themes and Shopify Plus for most brands; Hydrogen / headless when you need total control or performance. We'll recommend the right call on our first scoping call — not upsell you.

What does maintenance actually cover?

Priority fixes, new sections and features, theme/app/security updates, speed and Core Web Vitals, SEO health, and monthly reporting — with a real person reachable on WhatsApp. No ticket black holes.

Can you migrate my existing store?

Yes — from WooCommerce, Magento, Wix, BigCommerce or an older Shopify theme. We migrate products, content, URLs and SEO safely, with redirects so you keep your rankings.

How is pricing structured?

Scoped per project on a short call — fixed plan, fixed timeline, no surprises. Care plans are a simple monthly retainer. Book a call and we'll price your exact scope.

Who is cobay.dev?

The Shopify studio in the Cobay family — the same team behind Cobay's post-purchase operating system. So we don't just build the storefront; we understand everything that happens after checkout.

Still curious? Ask us anything →

Booking now · worldwide

Build the store your brand deserves.

Tell us where you want to take your store. We'll bring the design, the code and the care.

Design · Development · Maintenance — one studio, every timezone.